Privacy Policy

Last updated: 31 December 2025

ApexLine Expeditions Limited respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, interact with our services, or engage with our marketing platforms, including Meta and Google.

1. Who We Are

ApexLine Expeditions Limited is an adventure and expedition company based in Nairobi, Kenya, specializing in Mount Kenya climbs, trekking, safaris, and adventure travel experiences across East Africa.

2. Information We Collect

We may collect and process the following categories of information:

Personal Information
  • Full name
  • Email address
  • Phone number
  • Nationality
  • Travel preferences and inquiry details
  • Booking and payment-related information (processed securely via third-party providers)
Automatically Collected Information
  • IP address
  • Browser type and device information
  • Pages visited and time spent on the website
  • Referring URLs
Marketing and Analytics Data
  • Interactions with advertisements
  • Website behavior tracked through cookies and pixels

3. How We Use Your Information

We use your information to:

  • Respond to inquiries and booking requests
  • Deliver our services and manage reservations
  • Improve website performance and user experience
  • Run marketing campaigns and measure effectiveness
  • Comply with legal and regulatory obligations

4. Cookies, Tracking, and Analytics

Our website uses cookies and similar technologies to enhance functionality and performance.

Google Analytics

We use Google Analytics to understand website usage, traffic patterns, and visitor behavior. Google may process data in accordance with its own privacy policies.

Meta (Facebook & Instagram) Pixel

We use the Meta Pixel to deliver relevant advertisements, measure ad performance, and build custom and lookalike audiences.

You can manage cookie preferences through your browser settings or opt out of certain tracking services.

5. Advertising and Remarketing

We may use your data to:

  • Display relevant ads on Meta and Google platforms
  • Retarget visitors who previously interacted with our website
  • Measure conversion events such as form submissions or bookings

These platforms may use cookies or identifiers to personalize ads. ApexLine Expeditions Limited does not sell personal data to third parties.

6. Legal Basis for Processing

We process personal data based on:

  • Your consent
  • Contractual necessity
  • Legitimate business interests
  • Legal obligations

This policy aligns with global data protection standards, including GDPR principles.

7. Data Sharing and Third Parties

We may share data with:

  • Payment processors
  • Booking and CRM systems
  • Marketing and analytics providers (Google, Meta)
  • Legal or regulatory authorities when required

All third parties are required to handle data securely and lawfully.

8. Data Storage and Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

Personal data is stored only for as long as necessary to fulfill its purpose or meet legal requirements.

9. International Data Transfers

Your data may be processed outside Kenya, including by Google and Meta servers. We ensure appropriate safeguards are in place for international data transfers.

10. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to marketing communications
  • Request data portability

To exercise these rights, contact us using the details below.

11. Email Communications

If you subscribe to our newsletter or submit an inquiry, your email will only be used for relevant communication. You may unsubscribe at any time using the link provided in our emails.

12. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from minors.

13. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

ApexLine Expeditions Limited
Email: [email protected]
Location: Nairobi, Kenya

By using our website, you agree to the terms of this Privacy Policy.